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Data that Drives Commerce

Create better marketing. Make more sales. Deliver better customer service. 

Harness the power of your own data with real-time eCommerce analytics directly in your platform.

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Customer Targeting

Know your customers

What are your customers doing right now? Get real-time data on all active customers. 

See your customer data broken down by key metrics, like age, gender, and country. So you can create campaigns that laser-target your exact demographics. 

Boost experiences and sell more with our funnel analysis and checkout dashboard. Learn what they like – and optimize for it.

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Market Analytics

Beat the market

Are you beating your competition?

Directly compare your performance with market data from globally recognized institutions including OECD and GFK. 

Annual inflation, real GDP growth, consumer confidence and sentiment – see where you’re excelling and where you can grow.

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Intuitive Insights

Give insights to everyone

Everyone – from your CEO to your interns – can access the data they need for success.

Need a broad enterprise business overview? Or granular campaign info? We have you covered.

And there’s no need to waste precious hours training teams on data analysis. Everything is presented in interactive and easy-to-understand graphs and tables.

 A dashboard for all your needs

  • General Dashboard

    Get a broad overview of everything related to transactions.

  • Market Insights

    Compare your results against the market. And see where you can grow your business.

  • Checkout Dashboard

    Tap into your top product categories, conversion funnel, payment method split, and more.

  • Search Dashboard

    What’s the latest trend? And what product is flopping? See what customers are searching for and more.

Want to see our dashboards in action?

Let us show you around.

Book a demo

 Leading brands scale with the power of SCAYLE

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    Elevate Customer Experiences

    Manchester United is one of the world’s leading sports brands. The Premier League football club appointed SCAYLE to operate a new direct-to-consumer platform – putting fan satisfaction at the heart of its plans.

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  • Fielmann logo for ecommerce software

    Grow With a Complex Product Landscape

    Being a market leader in optics, Fielmann knows what it takes to grow with a complex assortment with thousands of variations. Thus, it chose a flexible technology, enabling a unique customer experience, including virtual try-ons and connected offline services.

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  • FC Bayern for ecommerce software

    Localize Online Retail Experiences

    Soccer club FC Bayern chose SCAYLE to internationalize its retail business with localized experiences and customized fan offers (e.g., jersey configurator). It uses ABOUT YOU’s strategic expertise to jointly develop new lifestyle assortments.

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  • S.Oliver group logo for ecommerce software

    Leverage Multi-Shop Management

    s.Oliver Group established a unified commerce platform for its brands s.Oliver, comma, and LIEBESKIND BERLIN. Thanks to easy multi-shop management, it efficiently bundles processes for fully localized brand shops and differentiating front ends.

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    Create Cross-Brand Synergies

    As part of the Deichmann Group, SNIPES partnered with SCAYLE to boost their eCommerce capabilities and create synergies with its parent company.

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 Common Questions About eCommerce Analytics

What are eCommerce analytics, and why is it important for online stores?

eCommerce analytics track, analyze, and interpret data on store performance, customer behavior, and sales trends. It helps businesses understand preferences, enhance user experience, and make data-driven decisions to boost conversions and revenue.

What key metrics should I track in eCommerce analytics?

Essential eCommerce metrics to track include conversion rate, average order value (AOV), customer acquisition cost (CAC), customer lifetime value (CLV), cart abandonment rate, bounce rate, traffic sources, and return on investment (ROI).

How can eCommerce analytics help improve the customer experience?

By analyzing customer behavior, such as browsing patterns, product preferences, and purchase history, eCommerce analytics can help businesses personalize the shopping experience.