How Lifestyle Brands Can Realize D2C
Take a look at current developments making it necessary for brands to adapt their digital strategy and how they can grow with a direct-to-consumer (D2C) approach within a platform-driven market.
Digital Direct-to-Consumer displays a huge opportunity for brands to increase contribution margins and to establish direct customer access. They will only succeed if they manage to be on par with platforms on hygiene factors and are able to differentiate selectively. To get there, a solid plan is needed.
Tobias Ring – Managing Director, SCAYLE
