How Lifestyle Brands Can Realize Direct-To-Consumer (D2C)
Driven by technology and innovations, eCommerce behemoths gain market share by scaling so effortlessly by scaling their assortment, their customer convenience and their revenue. What if there’s a different, more efficient option than having to compete with platforms by realizing direct-to-consumer?
Key takeaways for direct-to-consumer lifestyle brands
What do lifestyle brands need to prepare for?
The shift towards eCommerce is now strongly visible in nearly all lifestyle segments, and the market will see a consolidation sooner and faster than expected. Brands in fashion, lifestyle, home & living and beauty need to pick up speed in their digitization – or will be left behind.
Who will set new standards for customers?
As platforms set standards for best-in-class shopping experiences, some customers are already exclusively shopping at specific platforms, such as Amazon, Zalando and ABOUT YOU.
Who will be able to keep up the pace?
When it comes to technology, platforms take the lead. Automating processes, taking advantage of synergies, balancing fluctuations of workloads or customer service – it’s all easier for platforms due to their technology-driven nature.
What should lifestyle brands take into consideration?
Cooperate with platforms
Brands should treat a platform as a market on its own with a dedicated team managing the platform and getting detailed data insights to optimize processes, increase visibility, and gain market shares.
Differentiate yourself from platforms
Brands can benefit from working with platforms while developing their own core business. This means having a modern and scalable architecture. Lean. Reliable. Composable.
Solutions covered by in-house teams
Develop a compelling user experience optimized for web and mobile, provide your customers with a sense of exclusivity with product assortments customized to brand lovers and reward loyal customers with extra support, early or exclusive access.
Solutions covered by external partners
Setting up an effective tech stack which provides a headless, composable experience is key. Furthermore, brands should seek the opportunity to gain customers’ trust with an experience they love and are used to.
Ready to adapt your digital strategy and grow with a D2C approach?
Download the free PDF and understand how platforms can easily grow even in difficult economic times.