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Fashion Trends 2025: Strategies to Lead in a Trillion Dollar Market

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Peer-approved trends from the heart of the fashion industry

SCAYLE & ABOUT YOU live and breathe fashion. We work with iconic fashion brands everyday – alongside scaling our own international fashion enterprise.

We combined that knowledge into the fashion trends guide to help you outperform the market in 2025.

Download the guide now

Is your fashion brand ready for 2025?

The global fashion industry is about to hit one trillion dollars – is your brand ready to take its share?

With inflation finally starting to drop and consumer spending is forecast to rise, 2025 could offer the best market conditions for the fashion industry in years. Learn how to make the most of it in this trends paper.

Social commerce: Turn followers into buyers

Whether it’s through live shopping, strategic influencer campaigns, or well-placed user-generated content, your social channels can be a goldmine.

Learn how to create authentic brand experiences – even on a global scale.

Uncover 2025’s social trends

Gamification & loyalty: customers play, pay, & stay

In 2025, shoppers don’t just want products – they want to be entertained. That’s why gamified shopping experiences are at the forefront of enterprise fashion trends. 

Inject some fun, win new customers, and boost loyalty in 2025.

Gamify your brand

The power of diverse shopping channels

The fate of your brand is in the palm of consumers’ hands – literally – as mobile continues to surge in 2025. 

But what’s changing in 2025? From selling on Amazon Prime to the rise of communal shopping experiences, where (and how) you sell to customers is broader than ever before. 

Find the best channels

The evolution of regional payment preferences

From Brits’ love of debit cards to Americans’ obsession with Apple Pay, every market has its own payment preferences.

But how are these evolving, and how can your brand keep up with changing expectations globally?

Sell like a local
Circular Fashion

Sustainability is not an option – it’s a requirement

Sustainability isn’t just best practice – it’s a cultural expectation. Practices that were once tolerated are now off limits and consumers are holding brands accountable like never before. 

How is your enterprise responding to this shift?

Put sustainability in focus

Prepare your fashion brand for 2025

Download the guide now