For decades, companies have competed for shoppers’ attention based on two main factors: product and price. In recent years, the shopping experience has become an added factor for several reasons:
- Shifting consumer expectations
- The rise of digital engagement
- The need for brands to differentiate themselves in an increasingly competitive market
A great shopping experience is no longer just a bonus. It is the key to attracting and keeping customers.
Giving customers personalized, seamless experiences across all channels is critical. The SCAYLE-SAP Emarsys integration helps you achieve this. In this article, we’ll explore the partnership, what it entails, and how it benefits you.
Who Are SAP Emarsys and What Does This Partnership Mean for You?
As a leading customer engagement platform, SAP Emarsys empowers retailers to drive sales, improve customer loyalty, engagement, repeat purchases, and boost retention through data-driven, personalized marketing strategies.
Trusted by leading enterprise brands like Puma, Huel, and Home Depot, SAP Emarsys empowers businesses to create scalable, personalized experiences across all digital channels.
At the heart of these personalized experiences is seamless data synchronization, which ensures that every customer interaction is tracked, analyzed, and leveraged for maximum impact.
Seamless Customer Data Sync
One of the core functionalities of the SCAYLE-SAP Emarsys integration is the ability to streamline customer data syncing. So what does that mean?
The integration automatically transfers customer information from SCAYLE to the SAP Emarsys platform. This means your customer contact details are always accurate and up to date.
Accurate contact details for customer profiles makes it easier for you to create personalized marketing campaigns that connect with your audience.
Streamlining data synchronization eliminates the need for manual updates, saving valuable time and reducing the risk of errors. With a customer data platform (CDP), you can track and consolidate all customer interactions in one place.
The SAP Emarsys platform receives data from your store and analyzes it to update each customer profile. This information is then used to provide insights to uncover opportunities for engagement, such as personalized cross-selling and targeted marketing campaigns. Properly executed, these strategies can increase repeat purchases by sending shoppers transactional emails and campaigns embedded with personalization.
Sharing eCommerce Events
With this integration, key customer actions like logins, purchases, and cart updates are shared automatically. These events can trigger campaigns such as abandoned cart reminders, “thank you” emails, or product recommendations. This helps you engage customers at the right moment and opens up new ways to upsell or cross-sell with personalized recommendations that work on any channel.
Speaking of new ways of boosting sales, dive into the future of retail with our whitepaper: Is Your eCommerce Platform Ready for 2030?
Setting Up Product Feeds
Fuel your marketing campaigns with personalized strategies that customers find highly compelling. By delivering relevant content and tailored experiences, you create stronger connections that drive loyalty and sales.
Accurate product data allows you to target specific customer profiles based on which products they’ve previously bought, viewed, or added to their carts.
Customers see personalized suggestions based on real-time data. This improves conversions and helps you upsell and cross-sell more effectively, a key driver for increasing revenue.
Managing Newsletter Subscriptions
This integration allows you to manage newsletter subscriptions more efficiently. SCAYLE automatically updates registrations, changes, and unsubscribes in SAP Emarsys, keeping your subscriber list accurate in real time. It also ensures real-time updates to customer newsletter preferences and reduces the risk of error.
Shoppers who aren’t logged into an account can also subscribe to your newsletter via the shop frontend. This helps you expand your audience by capturing more potential customers. By turning these subscribers into first-time buyers, you can grow your marketable database and increase sales.
Do you want to learn more about automation and its benefits? Check out Composable Commerce: 6 Tips for a More Agile Tech Stack.
Why This Integration Is a Game-Changer
The SCAYLE-SAP Emarsys partnership helps you get more from your marketing efforts:
- Save time: Automated syncing of customer data, event, and product feeds reduces manual work to free up your team to focus on creating compelling campaigns.
- Improve targeting: Real-time updates ensure your campaigns reflect the latest customer actions and preferences.
- Personalize at scale: Seamless data sharing empowers you to create tailored experiences across multiple channels that build loyalty and drive repeat sales.
- Boost revenue: Personalize website experiences for all visitors – including guests. Use emails and recommendations to drive repeat purchases and increase overall sales.
- Streamline operations: A unified system simplifies marketing efforts and enables efficient scaling, meaning you get more from the work you’re putting in right now.
Build Better Customer Connections
The SCAYLE-SAP Emarsys integration is a way to transform your customer engagement. Automate tasks, deliver personalized campaigns, and create experiences that keep customers coming back.
This partnership gives you the tools to meet customer expectations, boost engagement, and drive sales.