Customers expect your online store to be consistent, localized, and seamless. At the same time, they want fresh online shopping experiences that excite them.
How can you deliver the new experiences customers crave across multiple regions – fast?
With SCAYLE and Contentful, you can deliver engaging, consistent customer journeys at scale, no matter how complex your operations are.
Contentful: Composable Content for Consistent Customer Experiences
Contentful is a composable content platform built for flexibility, consistency, and scale. It’s trusted by enterprise brands worldwide, supporting more than 38,000 websites and handling 80 billion API calls per month.
This leading CMS offers powerful features that are ideal for modern eCommerce brands. Here’s a closer look at how it works and what they can do:
Headless CMS:
This allows you to create content once and distribute it across any digital channel, adapting easily to different channels. With reusable content models, you can ensure a consistent, unified experience for users no matter where they are on your site.
API-first approach:
Contentful’s API-first approach streamlines workflows and automates content delivery across multiple platforms, making it easier for businesses to scale globally while maintaining flexibility and performance.
Customizable content models:
Every brand is unique, and Contentful understands that. With customizable content models, you can design customer experiences that fit your brand perfectly.
SCAYLE x Contentful: Top Benefits for Enterprise Retailers
SCAYLE and Contentful are both deeply rooted in fashion and lifestyle, making this partnership a natural fit for brands and retailers in these sectors. Together we power some of the world’s biggest brands, like Harrods and Deichmann.
As both SCAYLE and Contentful have an API-first approach, you can build a best-in-class platform for your business. You have the flexibility to integrate new technologies – fast – to stay ahead of customer expectations.
This integration delivers several key benefits:
1. Go to Market Faster With SCAYLE’s Storefront Accelerator
SCAYLE and Contentful are both headless. So you can choose any storefront you want.
But if you want to get to market fast – and get big results – SCAYLE’s headless Storefront Accelerator could be the perfect fit. It’s ready to use right out of the box and comes pre-integrated with Contentful’s CMS.
The pre-integration with SCAYLE’s storefront accelerator allows for a quick start with your frontend. SCAYLE storefront assets such as banners, product sliders, footers, listing and service pages, content sections, and clickable images are pre-integrated with Contentful, so users can easily update and fast-launch content.
Being headless (i.e. a decoupled frontend and backend) means that you have the flexibility to launch with SCAYLE’s frontend, and choose another storefront later. So you get to market fast. But you might not want to change.Over 50% of our customers, including giants like FC Bayern München and Harrods use our storefront. With an API response time down to 10 milliseconds and page load speeds up by 300%, the SCAYLE Storefront delivers fewer drop offs – and higher sales – for your brand.
2. Manage Content Centrally & Effortlessly
When you’re running an international enterprise, managing content is complex. With SCAYLE and Contentful, you can manage product data and customer experiences across regions from one platform.
SCAYLE’s backend integration seamlessly moves product and category information directly into Contentful’s CMS. And if you use the SCAYLE storefront, content placeholders automatically pull information from the CMS, keeping storefronts fresh and up to date.
This streamlined approach makes it possible to manage multiple storefronts, languages, and promotions efficiently – and ensure all stores are consistent in a matter of clicks.
3. Launch Customer Experiences – Faster
Customers always want to see something new from enterprise brands. So you need to launch new content, products, or campaigns across diverse regions with minimal friction.
As everything is centralized, you create content once and then roll it across different markets with a click.
Need different messaging or content for specific regions or products? Contentful’s headless CMS enables the creation and distribution of customized content across multiple channels, while SCAYLE ensures you deliver a consistent experience for every customer.
With Contentful and SCAYLE’s API-first design, you can roll out new content and updates quickly. This means, you’re able to adapt to market expectations and trends – and get new products in front of customers – faster than ever.
Are you ready to enhance your eCommerce with seamless content and operations management?
Explore our partner page to see how SCAYLE and Contentful can help you take your eCommerce to the next level.