Netflix, the home of bingeworthy shows and endless movie nights, has added advertising to its roster. Over 70% of Netflix’s ad-supported members watch for more than 10 hours a month. That’s a lot of screen time for your brand to shine. As a retailer, this could be your golden ticket to connect with a massive, tuned-in audience. So, grab your popcorn, and let’s explore how Netflix advertising can be your next big hit.
Why Netflix Ads Are a Game-Changer
Netflix’s advertising tier was no doubt an unexpected plot twist, but a delightful one as such – at least if you work in retail. Once intentionally ad-free, the platform now offers a plethora of advertising opportunities. But what makes advertising on Netflix such a delectable prospect?
- A blockbuster audience: Over 300 million paid subscribers worldwide (as of Q4 2024) have embraced the ad-supported tier – that’s a lot of eyes on your brand.
- Top-shelf environment: Ads appear seamlessly alongside Netflix’s world-class content. Think of it as the VIP lounge of advertising.
- Smart targeting: Netflix’s analytics help you zero in on your dream customers, making every ad count.
Quick Fact: Advertising with Netflix is projected to hit a jaw-dropping $5 billion by 2030. That’s a plot line worth following.
Getting Netflix-Ready With Ads That Shine
Getting started with Netflix ads is easier than picking your next show to binge. Here’s the step-by-step guide:
- Get involved in proprietary Netflix tech: Netflix currently still partners with Microsoft Advertising for ad placements. In 2025, however, they’re planning on launching their own advertising platform, allowing them to offer you more bang for your buck. In Canada it’s already live.
- Choose your style: Pre-roll, mid-roll, or overlay ads? The choice is yours. Pro tip: Match your ad’s vibe with Netflix’s storytelling magic for maximum impact, which means producing campaigns that align with trending shows and movies.
- Test the waters: Start small, see what works, and then go big. It’s all about finding your perfect fit. On Netflix’s ad manager you can buy and manage your ads yourself for more control in the initial process.
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Success Stories: Retail Brands Thriving on Netflix
Let’s roll the credits on how to advertise right on Netflix. Here are some of the brands that have done it well:
- Game on: Puma’s collaboration with Squid Game brought the show’s iconic uniforms to life through a bold streetwear collection. The campaign attracted massive attention, blending Puma’s athletic style with the series’ distinct visual elements, and resonated strongly with younger audiences.
- Binge-worthy merch: Netflix teamed up with Walmart to launch an exclusive digital storefront packed with must-have merch from fan-favorite shows like Bridgerton. From collectible items to themed apparel, this collaboration thrilled fans and gave both brands a serious boost in engagement and retail sales.
- Grocery shopping with a streaming twist: The French retail giant Carrefour launched Carrefour Plus, a pilot subscription program that combines everyday shopping perks with Netflix access. This innovative collaboration brought streaming and retail together, offering customers added value while boosting brand engagement for both Carrefour and Netflix.
The Retailer’s Guide to Netflix Ad Stardom
Want to make your Netflix ads Oscar-worthy? Here’s the script:
- Know Your Audience: Netflix’s targeting tools are like your secret weapon for understanding what makes your audience tick. By diving into viewing habits and preferences, you can craft ads that feel tailor-made. No guesswork, just smart, data-driven insights that help you land your message where it matters most.
- Get Creative: In the world of Netflix, boring doesn’t cut it. Your ad needs to have the same energy and spark that keeps people glued to their screens. Think fresh, think bold, and don’t be afraid to surprise your audience. When your creativity mirrors the quality and creativity of the surrounding content, viewers will take notice – and remember.
- Team Up: Why go it alone when you can partner up? By aligning your campaign with the Netflix ecosystem, you’re not just running an ad – you’re joining a storytelling experience. Whether it’s syncing with the vibe of popular genres or finding moments where your brand and Netflix align, collaboration gives your ad that extra sparkle.
The Credits Roll: Bringing Your Netflix Ads to Life
Retailers that engage with Netflix get access to premium content and a loyal audience. It’s the perfect stage for your brand to take the spotlight. But as with any firsts, it’s smart to start small, experiment, and then scale your campaigns like a seasoned director.
Lights, camera, advertise!
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