Retail technology is evolving at breakneck speed. If you want to build a future-ready tech stack, staying on top of the latest eCommerce trends is crucial.
With eCommerce sales projected to grow a whopping 39% by 2027, creating a seamless connection between your online and in-store experiences has never been more important. Meaning, creating synergies with omnichannel eCommerce solutions, like in-store pickup, virtual try-ons, and flexible return options, is key to meeting customer expectations.
So here are essential omnichannel tools and features to help your business stay ahead of customer expectations.
Top Omnichannel eCommerce Solutions
The core of every good omnichannel strategy is seamless customer experiences – whether online, mobile, or in-store. Here are some key features designed to maximize customer satisfaction and convenience:
Store Locator and In-Store Pickup Options
Store locators and in-store pickup options make it easy for customers to choose how and where they want to complete their purchase. Integrating these features reduces friction and boosts repeat purchases.
Virtual Try-On and Interactive Tools
Virtual try-on solutions bring in-store experiences online, letting customers visualize products before buying. Retailers like Fielmann, for instance, have seen higher conversion rates and fewer returns with virtual try-ons – essential for building trust and loyalty in an online setting.
Cross-Channel Returns and Shipping
Cross-channel returns (like Buy Online, Return In-Store) offer another level of flexibility, simplifying the post-purchase process and building customer loyalty. Plus, it’s a sure way to increase repeat sales.
Dive deeper into the latest insights on omnichannel technologies and discover how they can streamline your operations and elevate customer experiences.
Power Up Your Tech Stack with These Omnichannel Tools
To make omnichannel eCommerce solutions work seamlessly, you need tools that bring it all together, giving you a 360° view of your customers. Here are four game-changers for your tech stack:
Inventory Management Systems (IMS)
An IMS syncs inventory data across all channels, ensuring real-time stock updates. It helps prevent stockouts and avoids the disappointment of unavailable products.
Distributed Order Management Systems (DOM)
The best DOM solutions streamline orders by pulling in data from multiple sales channels. This setup makes it easy to offer flexible delivery options and manage online and in-store orders from a single platform, speeding up fulfillment.
Customer Data Platforms (CDP)
CDP pulls data from different touchpoints to give you a complete picture of each customer. With these insights, you can offer personalized experiences and relevant offers based on customer behavior and preferences.
Product Information Management (PIM)
PIM centralizes product data, ensuring consistent, accurate product info across channels. With a single source of truth, brands maintain consistency and boost operational efficiency.
How Omnichannel eCommerce Solutions Drive Cross-Team Efficiency
Omnichannel tools do more than just supercharge customer interactions – they streamline internal workflows, helping teams collaborate smoothly and make decisions on the fly. Your business team no longer has to wait for IT to push updates or launch new initiatives. With no-code and low-code platforms, they can make changes in real-time, freeing IT from the grind of routine tickets and minor fixes.
If you’re a dev, this means you can finally focus on bigger projects – like fine-tuning infrastructure, strengthening security, and creating exciting new features. The result? An agile, responsive experience that customers love, and an IT team that’s fired up to tackle the projects that really matter.
In a Nutshell: Embrace Omnichannel for a Future-Ready Strategy
Today’s eCommerce world moves fast, and keeping up with the latest trends is key to staying ahead. With the right omnichannel eCommerce Solutions – like IMS, OMS, CDP, and PIM – you’re set to streamline operations and deliver a smooth, cohesive online shopping experience across every touchpoint.
Add in the power of no-code and low-code platforms, and your team gains the flexibility to pivot quickly with market changes, keeping IT bottlenecks at bay. Altogether, these tools don’t just future-proof your tech stack – they also make the customer journey more seamless and support long-term growth. Ready to embrace the future of eCommerce?
Want to take your omnichannel strategy to the next level?
Read our white paper, The Future of Digital Commerce, for in-depth insights on optimizing your tech stack.