Your eCommerce architecture can give you a strategic advantage – whether that’s enhanced agility, more innovation opportunities, or better customer experiences. Yet, only 26% of organizations believe their current eCommerce platform is up to the task. Hence, there’s a clear need for more flexible, scalable solutions – cue composable commerce.
According to Statista, 41% of retailers believe that composable commerce will become the new status quo. 22% think it will help businesses prepare for future digital shopping experiences. So here’s a cheat sheet featuring five key benefits of a composable commerce architecture – so you can be ready when the time comes.
Mono, Micro, Composable
In a fast-paced market, the ability to rapidly adapt is key. While traditional monolithic systems can provide a quick start under certain conditions, they’re inflexible by design and, as such, slow to scale as you grow.
Microservices platforms, where you individualize your feature set-up down to a T, usually come with costly (and lengthy) development cycles. These can tie up your resources and may blow out your budget. So either way, quick pivots are essentially out of the question.
Unified and composable commerce finds itself somewhere in the middle. This enables you to incrementally update or add new features as you go – whether these are out-of-the-box integrations offered by your software provider, a third-party supplier, or are homegrown by you.
Just imagine launching a new payment method during a busy shopping period. A composable commerce architecture allows your tech team to integrate the new service in a matter of days, without affecting the checkout process. This ability to innovate quickly ensures you can respond to consumer needs in real time, so you don’t lose momentum when it matters most.
1. Effortless Scalability for Global Expansion
If you’re looking to expand to new markets quickly, scalability is a must. The complex development requirements of monolithic and MACH architectures can cause operational friction and slow growth. Meanwhile, the flexible plug-and-play nature of a unified and composable commerce architecture enables you to scale faster.
Those eCommerce platforms also enable you to manage multiple brands and regions from a single instance. Whether launching new product lines or expanding into new territories – composable commerce ensures smooth, efficient operations wherever your customers are.
2. Tailor Your Tech Stack with API-Driven Flexibility
Unified and composable commerce is defined by its API-first approach. Still, it goes beyond the standard MACH framework by allowing businesses to integrate only the components they need without the complexity of managing numerous microservices.
What’s more, rather than being locked into a rigid, one-size-fits-all monolithic structure, you can integrate best-in-class third-party services, adding exactly the capabilities you need to enhance customer experiences and streamline operations. This helps speed up the time-to-market for new features and ensures that you can adopt the latest technologies without limitations.
Whether you’re integrating new payment gateways, personalization tools, or advanced analytics, composable commerce enables you to stay agile and responsive to customer needs – an API-driven approach ensures your tech stack is as flexible as your business demands, empowering you to innovate without compromise.
Explore eCom tech that empowers your teams and transforms shopping experiences.
3. Reduce Total Cost of Ownership (TCO) With a Modular System
Reducing the total cost of ownership (TCO) is a key concern for any growing business. So platforms requiring large upfront investments, high maintenance efforts and continuous development can turn into a substantial financial drain. Composable platforms that unify your commerce experience help address these challenges by allowing you to invest only in the components and services you need, and when you need them.
By investing only in the essential pieces of your composable commerce solution, you can significantly lower your TCO while gaining the flexibility to scale up as needed. This modular approach reduces implementation and keeps ongoing expenses – such as support, upgrades, and system modifications – to a minimum.
Curious about how composable commerce can help reduce your TCO even further?
Download the guide to learn how to optimize your eCommerce costs while scaling your business efficiently.
4. Empower Cross-Functional Teams for Greater Efficiency
Composable commerce fosters collaboration by simplifying workflows between tech and business teams. With a composable approach, business teams can manage frontend configurations, while your tech teams focus on backend operations, preventing bottlenecks. As a result, you can deploy new features faster and more efficiently while reducing unnecessary complexities.
Platforms that offer customizable modules enhance team autonomy, enabling rapid innovation and faster responses to market demands. The result is greater efficiency and agility across the organization while responding to customer demands in real-time.
Are you ready for the future of commerce?
Learn how a unified and composable platform can help your business achieve sustainable, long-term growth.