With over 200 million monthly viewers, Amazon Prime Video’s move to an ad-supported model marks a huge win for advertisers. Unlike traditional platforms, where ads often feel like interruptions, Amazon Prime Video ads are seamlessly woven into Amazon’s ecosystem. So, how can brands convert with Prime Video’s massive audience?
Why Prime Video Advertisement Is a Shopper’s Secret Shortcut
What if your ads didn’t just disrupt, but actually helped shoppers find what they’re looking for? That’s the magic of Amazon Prime Video ads – they’re built for action.
Who can advertise on Prime Video?
First things first: To advertise on Prime Video, you do not have to be an Amazon seller. Their ad placements are available to all kinds of brands, sellers, vendors, and agencies – as long as your target audience resides in at least one of the countries that currently enables Prime video ads.
Hyper-Targeted Audiences
Amazon’s decades-long experience as one of the biggest marketplaces in the world puts them in a prime position to get your ads in front of the right people. Think: Someone browsing reading nooks sees an ad for the perfect ambient lighting while streaming a home makeover show. Smart, seamless, and sales-driven.
Shoppable & Interactive Ads
Why just watch an ad when you can shop from it? Prime Video Ads turn entertainment into eCommerce, letting viewers buy products straight from their screens. Picture this: You’re watching a cooking show, spot a must-have kitchen gadget, and in a matter of clicks, it’s in your cart.
With Prime Video’s shoppable mid-roll ads, retailers can drive even deeper engagement, reportedly boosting brand awareness by 30% while increasing orders for featured products by 36%.
Diverse Ad Formats for Maximum Impact
Prime Video Ads are designed to keep your brand in the spotlight. They come in multiple high-impact formats, including:
- Shoppable ads: Viewers can click and buy instantly, creating a seamless and speedy discovery to checkout experience.
- Pre-roll and mid-roll ads: These are non-skippable ads that ensure maximum visibility and engagement.
- Amazon DSP integration: Extend your campaigns beyond Prime Video by connecting with audiences across Amazon-owned sites and beyond.
Want to dig deeper?
Download our white paper for more in-depth insights into Amazon Prime advertising strategies.
Amazon Prime Ads in Action: Brands That Hit the Nail on the Head
Prime Video Ads are more than just hype. Major brands are turning screen time into serious sales.
Hasbro: More Than Just Playtime
With smart video placements on Prime Video, Hasbro didn’t just entertain – they converted. By strategically placing ads for Peppa Pig toys alongside family-friendly content, they reached parents at just the right moment – when their kids were engaged and excited about their favorite characters.
Hasbro saw a 21% year-over-year increase in branded searches and an 18% sales boost for Peppa Pig toy products on Amazon. For brands, this proves the power of contextual advertising: placing the right product in front of the right audience at the perfect time.
Sofidel: Boosting Offline Sales Online
One of the globally leading tissue manufacturers, Sofidel, used Prime Video’s 15-second pre- and mid-roll ad offering as part of a broader campaign to expand their reach. The strategic ad placement orchestrated by Amazon allowed the enterprise brand to capitalize on the awareness generated by its preceding content, resulting in a 97% video completion rate (VCL) on Prime Video alone.
Sofidel also employed an online video strategy (OLV) leveraging Amazon DSP, achieving an overall video completion rate of 62% – and an 2.5% increase in offline sales for their Carta Camomilla brand in Italy.
Why these ads work:
- Amazon knows its shoppers: First-party data ensures ads reach the right people.
- Instant action: Seamless integration makes purchasing effortless.
- Built-in trust: Shoppers already trust Amazon, increasing conversions.
Future-Proof Your Amazon Prime Ads: Quick Tips for Retailers
The future of advertising is here – and brands that adapt early will have the upper hand. Stay ahead with these quick, actionable strategies:
- Let AI do the heavy lifting: Amazon’s Sponsored Ads and DSP campaigns use machine learning to match your products with the right shoppers based on their browsing and purchase behavior. More relevance equals more conversions.
- Keep it fresh with dynamic ads: Amazon DSP helps tailor ad placements based on customer behavior, search trends, and promotions, making sure your ads stay relevant. Just keep in mind – it’s not real-time magic, but pretty darn smart.
- Start early, stay ahead: Brands that jump on new Amazon ad formats early can grab prime placements and outshine the competition before the market gets too crowded.
Streaming Services Are Here to Push Your Brand Forward
Amazon advertising is growing fast, and Prime Video Ads are at the forefront of this evolution. With AI-driven personalization, interactive ad formats, and deeper eCommerce integration, brands that adapt early will be the ones leading the next wave of digital advertising.
Learn about other streaming and gaming platforms transforming the retail advertising in From Amazon to Roblox: How New Platforms Are Supercharging Retail Advertising.