Understanding Gen Y & Z: How to Appeal to the Next Generation of Customers
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Tailor-Made for eCommerce Fashion Retail
Born in fashion. Grown into the fastest-growing eCommerce platform in the world. With features that are tried, tested, and market verified.
0 k+ orders per minute handled
0 months time to market
0 % uptime
You do fashion. We’ll take care of the tech.
Handle traffic peaks in style
Enjoy strong eCom performance that will set you apart – and get you ahead of your competition.
No need to sweat during peak sales events, like Black Friday. SCAYLE is handling over 12,000 orders per minute. Create one-of-a-kind shopping experiences knowing that your tech stack will always perform.
Strut your stuff with tailor-made promotions
Make sure your customers see – and buy – more of what they love thanks to personalized recommendations.
And give slow sellers, across all categories, their well-deserved time of day thanks to our shop management system. Then close the deal with advanced promotions strategies designed for eCommerce fashion.
Tap into international fashion markets
Ready to take the world by storm? Internationalization becomes a breeze with our pre-integrated localization features.
Create a shopping experience that lives up to your customers’ expectations – no matter where they are in the world. Renowned fashion brands like Deichmann, s.Oliver, and ABOUT YOU already localize their offering with our out-of-the-box integrations.
Features designed to fit like a glove
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Advanced promotion engine
Level up your promotional campaigns and go the extra mile with features built for fashion. Personalized promos, Buy X Get Y, sales countdowns, tiered promotions, and more.
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Hyper-localization
Choose from a wide range of pre-integrated languages, payment methods, and carriers matching your customers’ local preferences.
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Multi-shop management
Create and operate new shops in just a few clicks and simplify complexities that hinder your growth – all in one place.
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High-converting checkout
Benefit from a smoothly integrated, high-performance checkout that effortlessly handles thousands of user requests at once.
-
Advanced promotion engine
Level up your promotional campaigns and go the extra mile with features built for fashion. Personalized promos, Buy X Get Y, sales countdowns, tiered promotions, and more.
-
Hyper-localization
Choose from a wide range of pre-integrated languages, payment methods, and carriers matching your customers’ local preferences.
-
Multi-shop management
Create and operate new shops in just a few clicks and simplify complexities that hinder your growth – all in one place.
-
High-converting checkout
Benefit from a smoothly integrated, high-performance checkout that effortlessly handles thousands of user requests at once.
Read now!
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Peer-approved trends from the heart of the fashion industry
SCAYLE & ABOUT YOU work with iconic fashion brands everyday – alongside scaling our own international fashion enterprise.
We combined that knowledge into the fashion trends guide to help you outperform the market.
Fashion industry leaders SCAYLE their eCom business
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Leverage multi-shop management
s.Oliver Group established a unified commerce platform for its brands s.Oliver, comma, and LIEBESKIND BERLIN. Thanks to easy multi-shop management, it efficiently bundles processes for fully localized brand shops and differentiated frontends.
“SCAYLE is unique as a provider of commerce technology because we not only get a modern, custom-fit solution for our brands but also a partner with whom we can grow side by side – no matter what. No market provider can create such synergies so quickly for a multi-brand like us.”
Maurice Taake, Head of Digital Delivery, s.Oliver Group -
Launched 16 countries in under two years
ABOUT YOU aimed for fast growth and international expansion. Flexible, scalable technology paved the way for becoming one of Europe’s largest online fashion and lifestyle stores.
“The ability to fully localize our user experience with rapidly scalable set-ups was a game changer.”
Tarek Müller, Co-CEO, ABOUT YOU -
Create True Omnichannel Experiences
Marc O’Polo uses our headless system for implementing sophisticated omnichannel strategies with Click & Collect, Click & Reserve, and In-store orders. Our multi-warehouse management will later enable a hybrid fulfillment model for store and online orders.
“The partnership with SCAYLE enables us to create mutual benefits from future developments for broader reach and even more seamless omnichannel commerce.”
Steffen Sandner, Director Digital Intelligence, Marc O’Polo
Get a head start with expert fashion insights
SCAYLE Use Case: Our Customer Tom Tailor on K5 Commerce Cast
SCAYLE customer Tom Tailor: K5 Commerce Cast about the migration of their shop system to the Commerce Engine and the…
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The Best Online Marketplaces for European Retailers
Searching for the best online marketplace? Find out which European or global online market perfectly matches your brand’s needs.
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Multi-Site eCommerce: How to Scale Multiple Shops With Just One Back End
Do you cater to multiple audiences? Let multi-site eCommerce elevate your business for different brand and country shops – with…
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Ready to start your bespoke eCom journey?
Chat to our fashion retail experts today to learn more.
Common Questions About Fashion eCommerce
What is fashion eCommerce?
eCommerce transformed fashion by enabling online shopping, offering more choices, and reaching global audiences. It accelerated fast fashion, personalized shopping, and DTC models, reshaping how fashion is sold and consumed.
How has eCommerce impacted the fashion industry?
eCommerce has revolutionized the fashion industry by making it easier for consumers to shop online, offering a wider range of choices, and enabling brands to reach global audiences. It has also accelerated trends like fast fashion, personalized shopping, and direct-to-consumer (DTC) models, driving changes in how fashion is sold and consumed.
How can fashion brands create personalized shopping experiences online?
Fashion brands can use data analytics and artificial intelligence (AI) to recommend products based on a customer’s browsing history, purchase behavior, and preferences. Offering personalized styling suggestions, virtual try-ons, and customized email marketing can enhance the shopping experience and drive conversions.