Marketing ROI: How to Increase Your Profit
Return by Five
Many people still underestimate channel impact and customer lifetime value. Therefore, it is essential to adopt a complex multi-attribution model considering customer profitability and allocate marketing budgets accordingly. Discover how we manage to get a fivefold profit return on our marketing spends.
It’s strange at first when your data models outperform your gut feelings. We often hear that PLA (Product Listing Ads) revenue is less valuable because this channel attracts very price-sensitive customers. However, these customers usually know exactly what they are looking for. This is reflected in a lower return rate and often compensates for price sensitivity in the long run.
Katharina Scharnetzky, Director Product Marketing Intelligence & Technology | ABOUT YOU