Harrods Delivers Luxurious eCommerce Experiences With SCAYLE
About Harrods
Harrods has been serving customers from its Knightsbridge, London store since 1849. Today, the store is the world’s ultimate luxury emporium. It’s home to more than 400,000 products from over 3,000 curated brands and offers expert fashion, home, beauty, and wellness services.
Outside its flagship store, the luxury giant serves its customers at its H beauty locations, airport stores, and hospitality destinations in China and Qatar. Customers across the globe can enjoy Harrods’ unique collection of high-end goods online at Harrods.com – and have their purchases shipped to over 200 countries around the world.
“Harrods is committed to delivering best-in-class and engaging customer experiences, and this means choosing partners that are equally committed to innovation.”
Harrods’ Caitlin Innes, Chief Digital and Customer Officer
The Harrods name is synonymous with excellence. The brand is guided by its philosophy of “anything is possible” to ensure that customers enjoy unparalleled experiences.
Customers can expect an exemplary level of care, outstanding personal service, and a truly unique sense of magic on every visit. This level of service is at the heart of the retailer’s eCommerce strategy too as the store aims to create outstanding customer experiences with every click.
Why Harrods Chose SCAYLE
Specifically built for B2C, SCAYLE’s platform empowers enterprise brands and retailers to create outstanding customer experiences with ease within one unified and composable backend. This aligned with Harrod’s vision to deliver an exceptional experience and service to customers across all channels globally.
“We were impressed by SCAYLE’s ability to enable an intuitive management of multiple categories at a global level, and its commitment to forging a close working partnership. We were also pleased to launch the new platform at speed, achieving a successful, seamless migration. We are excited to partner with a commerce platform that allows us to deliver the premium experiences on an increasingly global scale.”
Caitlin Innes, Chief Digital and Customer Officer, Harrods
Delivering World-Class Solutions Fast
Over just seven months, the Harrods and SCAYLE teams worked closely to deliver a world-class, future-proof solution, ensuring it went live on time and within scope.
Together with SCAYLE, Harrods has elevated its online purchasing experience, providing customers with a seamless journey across the impressive product assortment of fashion, beauty, jewelry & watches, food & beverages, and home & living.
What’s next for Harrods
Following the successful launch of the online platform, SCAYLE will continue to deliver high-quality eCommerce services to Harrods with the upgraded native mobile app. Set to launch in the coming months, this next phase of the retailer’s partnership with SCAYLE will further ensure an experience-driven buyers’ journey across all channels & regions, including US, Middle East, and Asia.