Turning a striking in-store experience into a compelling digital growth model
About Depot
Founded in 1948, Gries Deco Company GmbH evolved into one of the most renowned homeware omnichannel retailers on the DACH market. Its flagship brand DEPOT operates 536 stores serving about 700,000 customers every month.
While DEPOT’s carefully selected and seasonally changing assortment has been one of its cornerstones for growth, its shop system did not reflect DEPOT’s diverse and customer-centric nature. The various dependencies led to very limited flexibility and a high maintenance effort. A tightly connected back and front end and a unique legacy architecture continuously challenged DEPOT’s objective to drive online growth.
> 0 inspirational conversion rate
> 0 % increase conversion rate
> 0 % revenue increase YoY
“As an omnichannel retailer with a large, loyal customer base, we know how vital it is to deliver a reliable and flawless shopping experience. SCAYLE is a great match to enhance our digital performance by enabling reliable processes and flexible front-end changes. The platform’s scalability has proven to be a real benefit in day-to-day operations.”
Marcel Thiesies | Head of Digital | Gries Deco Company
Launching a New Platform to Accelerate eCommerce
DEPOT wanted to exchange its monolithic legacy system for an innovative all-in-one platform solution while keeping some relevant systems, e.g., SAP, Data Warehouse, and CRM. Therefore, DEPOT decided for our headless, flexible, API-first platform with integrated checkout and customer service. DEPOT furthermore wanted to mirror its inspirational store approach online with a clean, versatile shop structure and also opted for relaunching its shop front end with our storefront. Lastly, DEPOT was eager to drive its growth even further by collaborating with us on all digital marketing aspects of our Marketing Growth Services. DEPOT’s transformation paid off with results well above market average…
Challenge Accepted
Tuning DEPOT’s eCommerce infrastructure required to tackle the following challenges:
- Replacing a complex architecture with a streamlined system landscape
- Transformation management with numerous external stakeholders
- Reorganizing operational processes focusing on value creation
“Our customers seek a unique yet comfortable environment and we don’t want to provide them with anything less but that. SCAYLE allows us to guide them through an optimized crosschannel experience within a seamless ecosystem.”
Marcel Thiesies | Head of Digital | Gries Deco Company
Fast Results
Implementing SCAYLE as its core platform did not only help DEPOT to cut its digital complexity drastically. It empowered DEPOT to easily grow with its digital strategy. After setting up a versatile yet clean and harmonized infrastructure and discarding anything without a solid value proposition, we launched the new platform while introducing new operational standards and our best-in-class marketing service.
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