Press Release
Manchester United has successfully launched its new eCommerce platform on schedule, only seven months after selecting SCAYLE to provide best-in-class customer experiences to its global fan base. Manchester United and SCAYLE will now build on the successful launch to develop further innovations for fans as part of their ongoing partnership.
The new direct-to-consumer platform, based on and powered by the SCAYLE commerce engine, provides an enriched shopping experience with greater speed, reliability, and personalization for United fans buying official club products and services online.
SCAYLE was chosen by Manchester United because of its unmatched capability to support millions of visitors to the club’s eCommerce platform with smooth, secure transactions even at peak times. With technology to support multiple languages and currencies, the new platform is providing a truly localized experience for Manchester United fans worldwide.
Backed by SCAYLE’s cutting-edge enterprise infrastructure, the platform allows for advanced features such as “make your shirt” and “shop by player” customization, super-fast load times, and a mobile-first experience for every fan in every region.
The new platform has been successfully delivered on schedule in seven months after SCAYLE was selected by Manchester United following a competitive process. Both teams will continue to work closely together to ensure innovation-driven experiences, focusing on the needs of fans and long-term digital growth for the club.
James Holroyd, Manchester United’s Chief Commercial Development Officer, said: “Our new eCommerce platform is a game changer in terms of the quality and reliability of service we can offer fans. We are excited to be working with SCAYLE to set new standards in digital commerce and respond to the growing demand for our products from all corners of the globe. This milestone is an important moment in our partnership and the wider digital transformation of Manchester United as we futureproof the club for a new era of digital engagement with fans.”
Tobias Ring, Managing Director Commercials, said: “We are incredibly proud to have been chosen by Manchester United to transform the digital shopping experience of the club’s huge global fan base. The unmatched flexibility of our technology means that the platform will stay ahead of the eCommerce curve and keep pace with the evolving needs of fans and the club. The partnership will give Manchester United greater control of its own eCommerce platform underpinned by the security of our best-in-class digital infrastructure.”
Enquiries
Manchester United
Michael Gibson
[email protected]
SCAYLE
Anja Schmidt
[email protected]
ABOUT MANCHESTER UNITED
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on earth. Through our 146-year heritage, we have won 69 major trophies, enabling us to develop the world’s leading sports brand and a global community of 1.1 billion fans and followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting, and match day.
ABOUT SCAYLE
SCAYLE is an enterprise shop system enabling B2C brands and retailers to create unique customer experiences with ease. Its extensive feature set includes PIM, Shop Management, Checkout, and OMS, as well as functionalities for omnichannel, advanced promotions, and search. And all is unified within one intuitive user interface. The modern architecture can be flexibly expanded via APIs. Leading brands such as Manchester United, the Deichmann Group, s.Oliver, Fielmann and FC Bayern choose SCAYLE to accelerate innovation speed and drive growth in commerce. SCAYLE GmbH is part of the ABOUT YOU Group.
