Press Release

Hamburg, March 18, 2025 – SCAYLE has appointed Fabian Wesner as Managing Director Customer Success. He succeeds René Dalock, who is leaving the company at his own request at the end of April. Fabian Wesner will be responsible for successfully implementing and developing customer projects. Together with the existing managing directors, Tobias Ring and Christopher Metz, he will be responsible for the tech company’s growth and expansion.

Fabian Wesner brings extensive expertise in leading technology-driven transformations to the team. As Global CTO at Rocket Internet, the 45-year-old was responsible for global tech projects and the eCommerce platform that powers online shops such as Dafiti, Jabong, and Zalora, from 2009 to 2011. As CTO at Project A, he set up the tech stacks and launched online shops for several companies between 2011 and 2014, including Contorion, Tirendo, and Nu3. Afterward, he became CTO of the commerce platform Spryker before co-founding the feature-as-a-service startup ROQ Technology in 2020, advising enterprise companies on eCommerce innovations and platform migrations.

Fabian Wesner says: “It was immediately clear to me that I wanted to drive the future of digital commerce with SCAYLE. SCAYLE is designed for innovation and growth, eliminating the need for enterprise companies to choose between flexibility, efficiency, and user-friendliness. I look forward to collaborating with our customers to achieve sustainable growth and set new standards for outstanding shopping experiences.”

At SCAYLE, Fabian Wesner and his team are responsible for migrating new customers to the platform and further developing projects for existing customers. Another important part of his responsibilities will be managing customer success. Utilizing his extensive expertise in commerce project implementation and consulting, he will focus on harnessing the power of SCAYLE to drive innovation that helps customers maximize their growth potential and increase profitability, even in ever-changing market conditions.

“With his extensive background in implementing global commerce and transformation projects, Fabian is the perfect addition to the team to accelerate innovation without losing sight of the big picture and current industry challenges,” says Sebastian Betz, Co-Founder and Co-CEO of the ABOUT YOU Group. “Fabian’s strategic focus on working closely with our customers will be a valuable driver in continuing to expand our operational excellence in the future.”

ABOUT SCAYLE
SCAYLE is an enterprise shop system enabling B2C brands and retailers to create unique customer experiences with ease. Its extensive feature set includes PIM, Shop Management, Checkout, and OMS, as well as functionalities for omnichannel, advanced promotions, and search. And all is unified within one intuitive user interface. The modern architecture can be flexibly expanded via APIs. Leading brands such as Harrods, Manchester United, Deichmann, s.Oliver, Fielmann, and FC Bayern choose SCAYLE to accelerate innovation speed and drive growth in commerce. SCAYLE GmbH is part of the ABOUT YOU Group.


Enquiries
Anja Schmidt
Head of Communications – Global
SCAYLE
[email protected]